499 President

In a crowded market with over 20+ new developments, we needed to create a brand that stood out in a meaningful way. Our strategy was built on the central idea of ‘coming together’, which formed the core ethos of 499 President.

Through a multi-phased campaign, we framed the building as a place where residents could become part of a larger, evolving story in the burgeoning Gowanus neighborhood. Our story was rooted in the core idea of immersing yourself in a blooming community and living in a place that allows you to know your neighbors and connect with the places around you.

The vibrancy and volume of our content led to higher-than-average website traffic and stronger leads.