This fully integrated marketing campaign, shot by Danielle Levitt, was conceived to launch not only 70 Columbus but the entirety of Jersey City as a destination unto itself, not just a shadow of Manhattan. The visual portraiture celebrated JC inhabitants, business owners, civic organizations, etc., in a showcase of a community that has arrived!
Unprecedented lease-up of the property in 14 weeks’ time.
- Branding & Identity
- Art Direction
- Website / Digital
- Environmental / Experiential