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70 Columbus

Ironstate Development | The Marketing Directors
IF Studio - 70 Columbus
The Story

Noticing that all previous Jersey City residential projects focused on Manhattan at the core of their marketing campaigns, IF Studio and Ironstate Development team decided to turn the attention to Jersey City, and celebrate the iconic inviting vibe of its neighborhood and residents. “We Are Jersey City” was a campaign, shot by world-renowned lifestyle photographer Danielle Levitt, featuring the real people of Jersey City: local artists, business owners, dancers, and even Junior League Baseball players.

  • Strategy
  • Branding
  • Art Direction
  • Print
  • Environmental / Experiential
  • Copywriting
  • Photography