70 Columbus

Ironstate | The Marketing Directors
We are Jersey City.
IF Studio - 70 Columbus
The Story

This fully integrated marketing campaign, shot by Danielle Levitt (not sure of spelling) was conceived to launch not only 70 Columbus but the entirety of Jersey City as a destination unto itself, not just a shadow of Manhattan. The visual portraiture celebrates JC inhabitants, retailers, civic organizations, etc. in an environment of a community that has arrived!

Unprecedented lease-up of the property in 14 weeks time.

  • Strategy
  • Branding
  • Art Direction
  • Print
  • Environmental / Experiential
  • Copywriting
  • Photography