This fully integrated marketing campaign, shot by Danielle Levitt (not sure of spelling) was conceived to launch not only 70 Columbus but the entirety of Jersey City as a destination unto itself, not just a shadow of Manhattan. The visual portraiture celebrates JC inhabitants, retailers, civic organizations, etc. in an environment of a community that has arrived!
Unprecedented lease-up of the property in 14 weeks time.
- Art Direction
- Environmental / Experiential