← back to portfolio

70 Columbus

Ironstate Development | The Marketing Directors
IF Studio - 70 Columbus
The Story

This fully integrated marketing campaign, shot by Danielle Levitt, was conceived to launch not only 70 Columbus but the entirety of Jersey City as a destination unto itself, not just a shadow of Manhattan. The visual portraiture celebrated JC inhabitants, business owners, civic organizations, etc., in a showcase of a community that has arrived!

Unprecedented lease-up of the property in 14 weeks’ time.

  • Advertising
  • Strategy
  • Branding & Identity
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography