Starrett Lehigh

Dutch Street Consulting reached out to IF Studio to collaborate on a brand refresh and new campaign for RXR for the iconic Starrett-Lehigh building. As Starrett-Lehigh provides the space that allows big ideas to soar, the campaign positioning centered around the theme “Where Big Ideas Go To…” to highlight the various office, food, culture, fitness, art and social spaces throughout the building. The new campaign coincided with an amenity overhaul which introduced new spaces to it’s tenants and general public.