Watermark

Celebration and access—two key selling points of this new-construction, boutique rental in Long Island City. Marketing centered around a dynamic, original lifestyle video highlighting all that the building and neighborhood had to offer and just how accessible every part of the city was from there. The website design had the “feel” of a blog or social feed, including gifs, plus a time-lapse sunset. A unique large-scale building sign installation was created, paying homage to its locale near MoMA PS1 and many other galleries.