Watermark LIC is a new construction, boutique inspired, rental building in Long Island City’s Court Square. IF Studio was tasked with bringing a distinct point of view to the branding concept to differentiate it from the competition within the market. Specifically, we were tasked with celebrating the neighborhood and access to the rest of the city as a selling point to its future residents, especially with the threatening shutdown of the Williamsburg L train on the horizon.
- Website / Digital
- Film/Video Production