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100 Avenue A

Magnum REG | Ryan Serhant, Nestseekers
IF Studio - 100 Avenue A
The Story

Complete branding and campaign initiative for a new East Village condominium, 100 Avenue A. IF was inspired by the neighborhood’s history of bohemians, beatniks, and rebels. We hired local artist Trina Merry to body paint models with the building logo, as well as “camouflage” models into the iconic neighborhood spots and to showcase the building’s finishes and amenities.

  • Strategy
  • Branding
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography
  • Social Media Strategy