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111 Varick

Extended | Compass
IF Studio - 111 Varick
The Story

With its undulating black facade, distinctive interior design, and it’s location in the historic printing district of Hudson Square, we knew 111 Varick needed to make a statement that was decidedly understated and let the building speak for itself. Like a piece of artwork that goes untitled to be wholly experienced for itself, we named this building UNTITLED. To create assets that were interpreted with their own eye, IF Studio hand-selected four of SVA’s MFA Photography Video and Related Media top graduate photographers: Weihan & Xi Zhou, Yi Hsuan, and Paul Simon, to craft original art for 111 Varick.


  • Strategy
  • Branding
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography
  • Film/Video Production