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19 Dutch

Carmel Partners | Douglas Elliman
IF Studio - 19 Dutch
The Story

With an address on Dutch Street in Manhattan’s financial district, it was befitting that the campaign concept for Carmel Partners’ latest rental project revolve around the rich heritage of the Dutch in Lower Manhattan. The building’s name alone elicited visions of these early settlers laying cobble stones in the streets and founding New York City as we know it. Located in an exciting new neighborhood, with exceptional amenities and services, 19 Dutch was well suited to rise above its competitors.

  • Strategy
  • Branding
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography
  • Film/Video Production