181 Fremont

Jay Paul Company | Compass SF
IF Studio - 181 Fremont
The Story

Our first San Francisco real estate project was the rebrand for the landmark residences at 181 Fremont, in East Cut.  While initial branding for the project focused on the award-winning infrastructure and architecture and world class finishes, due to a slow down in sales, particularly in the larger units, the developer and sales team wanted to create a full refresh focused on lifestyle and storytelling.

Through original photo and video lifestyle shoots with talent, we imbued the marketing materials with emotionality and humanity. New assets were deployed in all aspects of the marketing presentation – website, brochure, advertising, etc, and sales responded with an immediate uptick and return to forecast.