50 United Nations Plaza

After launching 50 UNP in 2015, Zeckendorf came to IF Studio in 2019 with 18 of their larger apartments remaining on the market and tasked us with creating a campaign that would renew broker interest in the building. Our dramatic campaign focused on the unique values 50 UNP had to offer: unparalleled views, spacious living areas and high ceilings. We executed a fashion-forward lifestyle photo and video shoot to create showstopping assets that allowed the building to stand out in the crowded NYC high-end condo market. There have been over $50 million in sales since IF Studio’s rebrand launched in March of 2019.