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3 Acres

Waterfront Management | The Marketing Directors
The Story

3 Acres introduces a completely new way of living for Jersey City. More than an apartment complex, 3 Acres can be likened to a modern luxury resort or retreat, offering over 70,000 SF of amenities, services, and programming – there’s truly something for everyone.

Taking inspiration from community-style retreats like Unsettled and adult summer camps like Camp Halcyon, IF Studio created a campaign that was nostalgic, colorful and eye-catching, that not only emphasized the luxurious amenities, but also the scale of the building – which spans across, you guessed it, 3 Acres. Through 3D graphics and bold colorful imagery, 3 Acres is able to stand out from the crowd while blurring the lines between home and resort-style living.

  • Advertising
  • Strategy
  • Branding & Identity
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography