720 West End
Intervest Capitol Partners | Glacier Equities
The Story
This is not your grandmother’s Upper West Side! 720 West End, a 1920s landmark designed by Emery Roth, has evolved over the last 100 years. Today, Thomas Juul-Hansen’s modern design caters to a diverse demographic. Our branding concept highlights the building’s unique history and modern living, distinguishing it from other luxury pre war condos. We chose a timeless color palette and bold imagery to create a joyful, modern identity that contrasts with the historic architecture. We aimed for 720 West End to reflect the Upper West Side’s spirit: a community embracing new ideas and progress.
Services
- Advertising
- Strategy
- Branding & Identity
- Art Direction
- Website/Digital
- Environmental/Experiential
- Copywriting
- Photography
- Film/Video Production
- Signage
Brochure
![IF Studio - 720 West End](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2024/07/720WEA-BrochureCover.jpg&nocache=1 )
![IF Studio - 720 West End](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2024/07/720WEA-Brochure4.jpg&nocache=1)
![IF Studio - 720 West End](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2024/07/720WEA-Brochure5.jpg&nocache=1)
![IF Studio - 720 West End](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2024/07/720WEA-Brochure6.jpg&nocache=1)
![IF Studio - 720 West End](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2024/07/720WEA-Brochure7.jpg&nocache=1)
Branding
![IF Studio - 720 West End](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2024/07/720-Stationery2.jpg&nocache=1)
Website
![IF Studio - 720 West End](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2024/07/720-Mobile-Web.jpg&nocache=1)
Video