88 & 90 Lex

IF Studio was brought on to rebrand 88 & 90 Lexington Avenue, a two-building condo in NoMad, once sales began to stall and the larger three-bedrooms and penthouses were about to go on the market. The prior branding agency’s creative was focused on a younger target audience.  To elevate the branding, we executed a lifestyle shoot to highlight the larger units and amenity spaces with twin models to play off of the fact that the two buildings are connected but have distinct characteristics. The assets from the shoot were then used to create the new branding campaign, which included the website, ad campaign, brochure and e-blasts.