previous
next
← back to portfolio

90 Columbus

Ironstate Development | The Marketing Directors
IF Studio - 90 Columbus
The Story

90 Columbus was the sister project to 70 Columbus, so we needed to come up with a brand that was distinctive but still worked within the suite of existing buildings. Taking inspiration from interior design and landscape architecture, we launched the “90 Reasons” campaign, a fully integrated marketing program and leasing experience where the building’s design and collateral harmoniously communicated the nature-inspired sanctuary for future residents to call home.

Services
  • Advertising
  • Strategy
  • Branding & Identity
  • Print
  • Website/Digital
  • Environmental/Experiential
  • Copywriting
  • Photography
Website