90 Columbus

Ironstate Development | The Marketing Directors
An abundance of reasons to live here!
IF Studio - 90 Columbus
The Story

90 Columbus was the sister project to 70 Columbus so we needed to come up with a brand that was disctinctive but still worked within the suite of existing buildings. Taking inspiration from interior design and landscape architecture, we launched the “90 Reasons” campaign, a fully integrated marketing program and leasing experience where the building’s design and collateral harmoniously communicated the nature inspired sanctuary for future residents to call “home’.

  • Strategy
  • Branding
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography
  • Film/Video Production
  • Social Media Strategy