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90 Columbus

Ironstate Development | The Marketing Directors
IF Studio - 90 Columbus
The Story

90 Columbus was the sister project to 70 Columbus, so we needed to come up with a brand that was distinctive but still worked within the suite of existing buildings. Taking inspiration from interior design and landscape architecture, we launched the “90 Reasons” campaign, a fully integrated marketing program and leasing experience where the building’s design and collateral harmoniously communicated the nature-inspired sanctuary for future residents to call home.

  • Advertising
  • Strategy
  • Branding & Identity
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography