90 Morton

Brack Capital | Reuveni Real Estate
IF Studio - 90 Morton
The Story

Located on a quintessential West Village street, 90 Morton is a landmark building converted into condo residences from a historic printing press factory. Faced with a beautiful foundation that the architect, Asaf Gottesman, was fully intent on preserving, instead of focusing only on finished product, we decided to build the campaign around the structure’s “good bones”.

Services
  • Strategy
  • Branding
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography
  • Social Media Strategy
Website
https://90mortonst.com/