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90 Morton

Brack Capital | Reuveni Real Estate
IF Studio - 90 Morton
The Story

Located on a quintessential West Village street, 90 Morton is a landmark conversion with a perfect foundation for residential living. IF Studio’s approach to branding was a campaign conceived around the idea that the buyer was visiting the raw space with her design team and featured matched before-and-after renderings during the teaser phase. For full launch, we elevated all design elements to objects of desire. The award-winning sales gallery evoked an architect’s personal home studio for a unique way to display the projects’ materiality and generous spaces.

  • Advertising
  • Strategy
  • Branding & Identity
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography