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90 Morton

Brack Capital | Reuveni Real Estate
IF Studio - 90 Morton
The Story

Located on a quintessential West Village street, 90 Morton is a landmark building converted into condo residences from a historic printing press factory. Faced with a beautiful foundation that the architect, Asaf Gottesman, was fully intent on preserving, instead of focusing only on finished product, we decided to build the campaign around the structure’s “good bones”.

  • Strategy
  • Branding
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography
  • Social Media Strategy