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Anagram Nomad

Global Holdings | Greystar
The Story

This was a rebrand of a NoMad rental that underwent an overhaul of its amenity spaces and updated its apartment finishes. The purpose of the branding was to reintroduce the building to the market with a boutique and aspirational vibe. We created a campaign based on the building and neighborhood being able to cater to the resident, with the city and his or her apartment revolving around him or her. Combining playful text, stock photography silhouettes and drone videos to make a splash in the market.



  • Advertising
  • Strategy
  • Branding & Identity
  • Website / Digital
  • Copywriting
  • Photography