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Madison Group
The Story

What would happen if Chanel met Chrome Hearts? Alias – a beacon of glass and black brick in Toronto’s bustling St. Lawrence neighborhood. Inspired by the building’s exterior and unconventional interiors, IF Studio created a sophisticated campaign with a bold edge that spoke to the urban city dweller. Through a unique and uplifting film and accompanying imagery, we were able to create a distinct and memorable introduction to the brand with supporting assets that continued to tell the story.

  • Strategy
  • Branding & Identity
  • Art Direction
  • Print
  • Website / Digital
  • Copywriting
  • Photography
  • Film/Video Production