Alias

What would happen if Chanel met Chrome Hearts? Alias – a beacon of glass and black brick in Toronto’s bustling St. Lawrence neighborhood. Inspired by the building’s exterior and unconventional interiors, IF Studio created a sophisticated campaign with a bold edge that spoke to the urban city dweller. Through a unique and uplifting film and accompanying imagery, we were able to create a distinct and memorable introduction to the brand with supporting assets that continued to tell the story.