Alias
Madison Group
The Story
What would happen if Chanel met Chrome Hearts? Alias – a beacon of glass and black brick in Toronto’s bustling St. Lawrence neighborhood. Inspired by the building’s exterior and unconventional interiors, IF Studio created a sophisticated campaign with a bold edge that spoke to the urban city dweller. Through a unique and uplifting film and accompanying imagery, we were able to create a distinct and memorable introduction to the brand with supporting assets that continued to tell the story.
Services
- Strategy
- Branding & Identity
- Art Direction
- Website/Digital
- Copywriting
- Photography
- Film/Video Production
Brochure
![IF Studio - Alias](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/03/Alias_Cover.jpg&nocache=1 )
![IF Studio - Alias](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/03/Alias_Brochure7.jpg&nocache=1)
![IF Studio - Alias](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/03/Alias_Brochure3.jpg&nocache=1)
![IF Studio - Alias](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/03/Alias_Brochure6.jpg&nocache=1)
![IF Studio - Alias](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/03/Alias_Brochure5.jpg&nocache=1)
![IF Studio - Alias](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/03/Alias_Brochure8.jpg&nocache=1)
![IF Studio - Alias](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/03/Alias_Brochure10.jpg&nocache=1)
![](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/03/Alias-Banner1.jpg&nocache=1)
![](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/03/Alias-Banner2.jpg&nocache=1)
![](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/03/Alias-Banner3-1.jpg&nocache=1)
Video
Signage
![IF Studio - Alias](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/03/Alias_Billboard.jpg&nocache=1)