ByKind

For every kind of skin, kind in every way.

IF Studio collaborated with our former strategist to bring the vision of ByKind to life – a new skincare brand dedicated to being kind to all skin types in every way. Our work included the creation of a unique brand identity, starting with a custom, shape-shifting logo that visually represents the brand’s core belief in self-expression and the inherent right to experience clean, healthy self-care. This was complemented by a vibrant and modern color palette and a bespoke pattern, all designed to reflect ByKind’s ethos of inclusive, travel-friendly, hormone-safe skin care.