Cetra Ruddy 30th Anniversary

In celebration of Cetra Ruddy’s  30^th anniversary, IF Studio worked with Ellen Kahn of Twin Art to create a series of 6 poetic graphic videos based on the founding architects’ values that were shared by eblast over the course of 6 weeks then found permanent home on a microsite off the main site. Themes and copy were developed via extensive interviews with founders and team; each video tailored for emotional impact in writing, visuals and sound design.