Cetra Ruddy 30th Anniversary

In celebration of CetraRuddy’s 30^th anniversary, IF Studio worked with Ellen Kahn of TWINART to create a series of six poetic videos based on the founding architects’ values that were shared by e-blast over the course of six weeks then found a permanent home on a microsite off the main site. Themes and copy were developed via extensive interviews with founders and team; each video was tailored for emotional impact in writing, visuals and sound design.