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Citizen 360

Anbau | Corcoran Sunshine
IF Studio - Citizen 360
The Story

A Yorkville condominium developed by Anbau and a design collaboration by exterior architecture firm SHoP and the world renowned “queen of zen” and interior architect, Clodagh, the building boasts high-end homes with innovative urban design and unparalleled amenities. The campaign celebrates authenticity and a commitment to residents’ well being vis a vi messaging specific to hand-crafted design and extensive amenity spaces, as well as access to transit options and an ageless psychographic, “a citizen of the world”. The biggest challenge was not using the words ‘family’ or ‘children’ when trying to appeal to a family-oriented customer base.

  • Strategy
  • Branding
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography