Citizen 360

Anbau | Corcoran Sunshine
A Citizen of the World
IF Studio - Citizen 360
The Story

The branding and creation of all collateral marketing materials reflected the innovative urban design and unparalleled amenities. At the same time, we communicated charming, family-friendly values through 20 mini videos in which children interviewed the design team about the building, resulting in marketing assets usable across all platforms. We completed the story with lifestyle and curated neighborhood photography that communicated an overarching brand aesthetic that balanced attainable beauty and stylish comfort.

  • Strategy
  • Branding
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography