Citizen 360

The branding and creation of all collateral marketing materials reflected the building’s innovative urban design and unparalleled amenities. At the same time, we communicated charming, family friendly values through 20 minivideos in which children interviewed the design team about the building, resulting in marketing assets usable across all platforms. We completed the story with lifestyle and curated neighborhood photography that communicated an overarching brand aesthetic that balanced attainable beauty and stylish comfort.