EVGB

EXTELL
IF Studio - EVGB
The Story

EVGB, East Village’s Greatest Building, is Extell’s first foray into the East Village. The creative pays homage to the artistic history and vibe of the neighborhood, creating a memorable and joyful brand. We played up the E-V-G-B acronym by incorporating various G-B phrases which spoke to the building, residences, amenities and neighborhood. It is, quite literally, the East Village by Gary Barnett (of Extell).

Services
  • Strategy
  • Branding
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
Website
https://rentevgb.com/
Video