A bespoke rental residence in Hudson Yards, Ken Fulk designed Henry Hall plays on the mood of an exclusive boutique hotel with unusual offerings such as Jam Room and home to a restaurant and bar by Delicious Hospitality Group.
We branded Henry Hall as a new concept in residential living focusing on the unique offerings through language, materiality and imagery. We micro-targeted millennials looking to recreate a cool, downtown vibe through community, social interaction and nightlife.
- Art Direction
- Website / Digital
- Environmental / Experiential
- Social Media Strategy