Henry Hall

Imperial | Bloomstone Group
Who is Henry?
IF Studio - Henry Hall
The Story

A bespoke rental residence in Hudson Yards, Ken Fulk designed Henry Hall plays on the mood of an exclusive boutique hotel with unusual offerings such as Jam Room and home to a restaurant and bar by Delicious Hospitality Group.

We branded Henry Hall as a new concept in residential living focusing on the unique offerings through language, materiality and imagery. We micro-targeted millennials looking to recreate a cool, downtown vibe through community, social interaction and nightlife.

  • Strategy
  • Branding
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography
  • Social Media Strategy