LIVunltd

American Leisure | Abigail Michaels Concierge | First Service
The Ultimate Amenity
IF Studio - LIVunltd
The Story

In this branding project, IF Studio was charged with creating a full new identity for the merger of 3-4 disparate entities within First Service as they combined their offerings for a stronger, more turnkey selling proposition. Understanding the fundamental business units and getting alignment from the diverse teams was critical to moving forward.

We reached consensus around a strong new name and lifestyle focused positioning for the newly created brand LIVunLtd. Once the new identity was created, we executed a simple, easy to manage and navigate website populated with fresh lifestyle imagery; a combination of original and stock photography.

Website