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SIXTY Hotels
IF Studio - Nautilus
The Story

Sixty Hotels Group retained IF Studio to brand and create the marketing materials for the restaurants at the Nautilus Hotel in South Beach, Miami, run by Celebrity Chef Alex Guarnaschelli. The goal was to create a casual chic vibe that balanced the glamour of the Miami beach scene with the ease of Southern French cuisine. Driftwood Room embodies formal dining while the Cabana Club provides a more casual fare by the pool.


  • Strategy
  • Branding
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography
  • Social Media Strategy