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SIXTY Hotels
IF Studio - Nautilus
The Story


SIXTY Hotels retained us to create brand and visual identity for celebrity chef Alex Guarnaschelli’s two new restaurants at the Nautilus Hotel in South Beach, Miami. We created a full suite of marketing and customer collateral with a modern, deco vibe, inspired by the midcentury casual fun of Miami nightlife and architecture. 1950s Mad Men meets modern casual.


  • Strategy
  • Branding & Identity
  • Website / Digital
  • Environmental / Experiential
  • Photography