NOBU Residences Toronto

IF Studio was given the challenge to brand Nobu’s first residential offering and translate its brand into an elevated lifestyle for the Toronto market.

We created a three-phase release campaign, which included conducting still photography, video and phantom portraiture for an experience that evoked curiosity and intrigue and resulted in an overwhelming preregistration and 90 percent sell out within weeks! The creative and development team received numerous creative commendations for the campaign.