NOBU Residences Toronto

Madison Group International Home Marketing Group
What if Nobu was not just a restaurant and hotel, but a condominium tower in Toronto???
IF Studio - NOBU Residences Toronto
The Story

IF Studio was given the challenge to brand Nobu’s first residential offering and translate its brand into an elevated lifestyle for the Toronto market. We created a 3-phase release campaign which included conducting  still photography, video, phantom portraiture for an experience which evoked curiosity and intrigue and resulted in an overwhelming pre-registration and 90% sell-out within weeks!

Creative and development team received numerous creative commendations for the campaign.


  • Strategy
  • Branding
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography
  • Film/Video Production
  • Social Media Strategy