NOBU Residences Toronto

IF Studio was given the challenge to brand Nobu’s first residential offering and translate its brand into an elevated lifestyle for the Toronto market. We created a 3-phase release campaign which included conducting  still photography, video, phantom portraiture for an experience which evoked curiosity and intrigue and resulted in an overwhelming pre-registration and 90% sell-out within weeks!

Creative and development team received numerous creative commendations for the campaign.