OTTO Greenpoint

For this new construction rental project in Greenpoint, Brooklyn, IF Studio needed to be respectful of the neighborhood’s rich history and create an authentic campaign that resonated with the building’s target audience. We focused on the story of what the building and neighborhood had to offer, highlighting the sensational roof amenities and historic neighborhood, steeped in a residential past. This campaign focused on video that was then covered in still photography to create all the assets for the campaign.