OTTO Greenpoint

Peace, Love and Heritage in Greenpoint …
The Story

For this new construction rental project in Greenpoint, IF Studio needed to be respectful of the neighborhood’s rich history and authentically create a campaign that resonated with the buildings young millennial target. We focused on a story of what botht the building and neighborhood had to offer, highlighting both the sensational roof amenity and historic neighborhood, steeped in a residential past. This campaign focused on video which was then covered in still photography to create all the assets of the campaign.

  • Strategy
  • Branding
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography
  • Film/Video Production
  • Social Media Strategy