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OTTO Greenpoint

Stellar Management
The Story

OTTO, located at 211 McGuinness Boulevard, is a ground up new construction rental project in Greenpoint Brooklyn, situated on a busy thoroughfare and offering an amenity rich, new product previously not available in the area. The target demographic was younger millennials and it was important to the studio to be respectful of the neighborhoods’ past by creating a campaign that was authentic to Greenpoint while resonating with the building’s demographic.

  • Strategy
  • Branding
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography
  • Film/Video Production
  • Social Media Strategy