South Park Tower

Working with Brodsky on the rebrand of South Park Tower following its renovation we developed a marketing look and feel based on the artistic neighborhood. Just two blocks from Lincoln Square and multiple theaters, we hired an illustrator and art photography team to create visuals with a jazz theme. The copy for this project is bold, emotive, and artistic all at the same time. For the product visuals there were no staged apartments so we hired a rendering team to virtually stage three apartments, each varying in personality, that would appeal to all potential renters. The virtual staging resulted in still images, 360 tours, and video tours used across social platforms as well as traditional digital advertising.