Working closely with ODA Architecture, we branded this Asian Fusion “fast casual” restaurant in Times Square. The name, logo, branding and all visuals were original, inspired by a blend of East meets West and created by a Canadian illustrator named Tara Hardy.
The resultant creative assets were used in both advertising materials as well as the restaurant’s walls. When the restaurant closed, the original mural art was repurposed to a private home and has been used as a location set for several movies and TV shows including Succession and Younger.
- Branding & Identity
- Art Direction
- Environmental / Experiential