“The vibe was better than the food!” … enthusiast on Twitter
IF Studio - Satya
The Story

Working closely with ODA Architects, we branded this Asian Fusion “fast casual” restaurant in Times Square. The name, logo, branding and all visuals were original, inspired by a blend of East meets West and created by a Canadian illustrator named Tara Hardy.

The resultant creative assets were used in both advertising materials as well as the restaurants walls … when the restaurant closed, the original mural art was repurposed to a private home, and has been used as a location set for several movies and tv shows such as Succession, ____________, and __________.

  • Branding
  • Environmental / Experiential
  • Name
  • Logo
  • Menus
  • Interior Murals