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The Bellslip

Brookfield Properties
The Story

Combining Greenpoint’s industrial strength maritime history of shipbuilding and wharf-life with its hipster allure today – The Bellslip embraces the modern “Shipster”. IF Studio established The Bellslip messaging through simple nautical illustrations paired with renderings and lifestyle photography that captures the essence of Greenpoint with a focus on the waterfront – the ferry, shipyard, city views, and of course, parks.

  • Advertising
  • Strategy
  • Branding & Identity
  • Print
  • Website / Digital
  • Copywriting
  • Photography
  • Film/Video Production