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The Shephard

Naftali Group | Stribling & Associates
IF Studio - The Shephard
The Story

We worked very closely with the team to create a brand that was luxurious and aspirational while remaining comfortable and warm, paying tribute to its location in the West Village. We strived to keep the project “human” by creating vignette lifestyle photos to integrate into the product oriented renderings. We supplemented the renderings with beautiful neighborhood and interior architects’ studio photos to create a cohesive, personalized story of building and location.

  • Advertising
  • Strategy
  • Branding & Identity
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography