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Tribeca Rogue

Greystone Development | Ryan Serhant Nestseekers
IF Studio - Tribeca Rogue
The Story

This eight-unit condo necessitated navigating the tricky dichotomy of marketing a luxury residence with none of the traditional amenities—not even a doorman—and no budget for lifestyle photography. Rather than make the project into something it was not, we decided to go completely rogue! The marketing campaign, delivered with a bold graphic treatment and smart, unapologetic copy, resulted in an attention-grabbing motif that was favorably mentioned in Gothamist.

  • Strategy
  • Branding & Identity
  • Print
  • Website / Digital
  • Copywriting