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Tribeca Rogue

Greystone Development | Ryan Serhant Nestseekers
IF Studio - Tribeca Rogue
The Story

Greystone Development and Ryan Serhant’s NestSeekers sales team engaged IF Studio to create branding for an 8-unit luxury condo located in Tribeca on the corner of Church Street and Chambers Street. The project showcased full-floor apartments with two to three bedrooms, replete with top-rated finishings and materials. There was a catch, however. We had to navigate the dichotomy of marketing a luxury residence with none of the traditional amenities–not even a doorman–and no budget for lifestyle photography.