Tribeca Rogue

This eight-unit condo necessitated navigating the tricky dichotomy of marketing a luxury residence with none of the traditional amenities—not even a doorman—and no budget for lifestyle photography. Rather than make the project into something it was not, we decided to go completely rogue! The marketing campaign, delivered with a bold graphic treatment and smart, unapologetic copy, resulted in an attention-grabbing motif that was favorably mentioned in Gothamist.