previous
← back to portfolio

VIA 57West

The Durst Organization | Nancy Packes Inc
IF Studio - VIA 57West
The Story

In order to bring this iconic building on Manhattan’s west side to life, the branding centered around a graphic wordplay of the name softened with Scandinavian-inspired lifestyle photography. True to its name, VIA acts as a gateway to Manhattan’s exclusive and evolving 57th Street corridor and the Vs of the logo mimic the building design. The marketing campaign plays off of the name by calling out aspiration brand words with V, I, A in them along with strong, bold graphics.

Services
  • Advertising
  • Strategy
  • Branding & Identity
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography