1221 Van

JBG’s new rental on the Riverfront in DC’s Capitol in the emerging Ballpark neighborhood, home to Nationals Stadium transformed Van Street and the nw “place to be”!

Our approach was to create buzz for the campaign by putting out an open casting call for real people to be featured in the pre and launch campaigns.We set up a photo studio in the district and photographed 80 portraits of real individuals and families over two days. These portraits where then deployed in all marketing outreach from teaser site, to social media, eblasts to brochure and vinal website. #ONVAN quickly went viral on social.