15 Renwick

What is possible when pushing the boundaries of traditional real estate marketing …
IF Studio - 15 Renwick
The Story

Inspired by the unique Hudson Square location and the iconoclastic nature of its inhabitants, the “Characters of 15 Renwick” campaign focuses on residents, and represents a mash-up of history and present … played out in all photography, renderings and film. The campaign visuals are extreme, beyond the credible to represent the excess and eccentricity of this target.

A phase two campaign continued in this vein, using talent in delivered product to sell larger, pricier remaining units via print and video.

Photo Credit: Henry Leutwyler

  • Strategy
  • Branding
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography
  • Film/Video Production