250 West Sales Gallery

250 West Street | Elad Properties | Cantor Pecorella
Downtown’s New Center of Gravity
IF Studio - 250 West Sales Gallery
The Story

As part of our overall branding and comprehensive marketing campaign for this luxury conversion to residential condos, we designed a 4500 square foot art/sales gallery on the ground floor of the property. This space launched a successful pre-sales strategy and remained open through sell-out.

Taking into consideration the artistic nature of the conversion and Tribeca location, we presented an art gallery concept that made art and sculpture out of all elements of the project such as windows, infrastructure, neighborhood, ,building design and history. These “stories” appeared as sculpture and art in the gallery and glass boxes were constructed inside the sales gallery to accommodate selling presentations, conference areas and a coffee bar.

  • Environmental / Experiential