250 West Sales Gallery
IF Studio was hired to provide overall branding and a comprehensive marketing campaign for the conversion of 250 West to residential condos. As part of this effort, we were asked to design a 4500 SF sales center on the ground floor of the property in the pre-marketing phase. The Sales Gallery was part of a successful soft opening of the project and stayed in place through sell out. The project is currently sold out, other than 1 remaining penthouse.
- Environmental / Experiential