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277 Fifth

Lendlease | Victor Group | Corcoran Sunshine Marketing Group
IF Studio - 277 Fifth
The Story

Lendlease and Viktor group had just completed the construction of 277 5th Avenue, the tallest residential condo on 5th Avenue. IF Studio was brought in to refresh the branding and communicate the building was move in ready and to callout the remarkable views and sophisticated design by Viñoly.

  • Branding
  • Art Direction
  • Print
  • Website / Digital