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280 St Marks

DNA Development | BHS Select
IF Studio - 280 St Marks
The Story

 IF Studio was tasked to create a brand story for DNA Development that was evocative of the vibrant, diverse, and community-oriented neighborhood of Prospect Heights, Brooklyn.Inspired by local artisans, craftsmen, and small businesses, we photographed a wide variety of their signature products and trademark fare in silhouette-style to highlight items from these businesses in a more personal way.

  • Strategy
  • Branding
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography
  • Film/Video Production
  • Social Media Strategy