← back to portfolio

90 West

IGI USA | Brack Capital | Triumph Property Group
IF Studio - 90 West
The Story

90 West Street is a landmark building designed by renowned architect Cass Gilbert which was converted from offices into luxury rentals in 2005. 10 years later, the developer approached IF Studio to rebrand the building to represent the vitality of the New Downtown. No longer just home to the 9-5 Wall Street crowd, the “Financial District” was experiencing a resurgence and becoming a hub for new restaurants, high end retail and distinctive architecture. Most importantly, with the move of companies such as Conde Naste and Revlon downtown, the area was becoming home to a more creative and female community which we wanted to attract.