Phileas

In collaboration with CMYK, we had the privilege of crafting the name, brand positioning and brand identity for the signature restaurant at the new Virgin Hotels’ NoMad location. Taking inspiration from Virgin’s legacy of voyage and the restless spirit of its founder, Sir Richard Branson, along with the globally influenced menu, we developed a brand inspired by Phileas Fogg. Phileas was a fictional, eccentric Englishman from the classic novel “Around the World in 80 Days” known for exploring uncharted territory, pushing boundaries and doing so with vigor, excitement and whimsy.