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Plank Road

The Story

Plank Road is a boutique residential building in Pacific Heights, right next to the Barclays Center. Based on the location of the property and the target audience of “makers” we created a campaign built

IF Studio created a campaign built on the target audience, “the makers”. From this direction a lifestyle film and photo shoot were executed to highlight the neighborhood and authentic brooklyn feel of the building. The branding for this project is vibrant and eye-catching.

  • Advertising
  • Strategy
  • Branding & Identity
  • Art Direction
  • Print
  • Website / Digital
  • Environmental / Experiential
  • Copywriting
  • Photography
  • Film/Video Production