Post House

Located on the site of a former Post Office, the campaign for Post House explores the idyllic realm of a boutique condo located in the heart of Boerum Hill Brooklyn. Just as an unassuming plain white envelope conceals all the wonders of the heartfelt sentiments within, this concept unveils a whole new spatial experience that hyperrealizes the neighborhood: from verdant greenery of Fort Greene to the crescendoing symphony from BAM or the sports fever at Barclays Center. We took a before and after approach to renderings, starting with a standard rendered scene and filling it with a 3D visualization that invites wonderment and blurs the lines between real and imaginary. The overall graphic identity takes on a clean graphic aesthetic that works harmoniously with the architectural elements of the building.