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IF Studio - Rockrose
The Story

Rockrose brought IF Studio onboard to create a new corporate website to showcase their extensive residential, commercial and retail portfolio in Manhattan, Long Island City and Washington DC. For the homepage, we created a video celebrating “a day” across the Rockrose properties, showcasing all that could be experienced through the neighborhoods, amenities, residences and offices. Additional shorter cut-downs were also created for use on social media and eblasts. We utilized existing photography, curated stock photography and original photography to bring the pages of the website to life while creating a seamless and intuitive user experience. The website was also rated amongst the highest in ADA-compliance. 



  • Art Direction
  • Website / Digital
  • Copywriting
  • Film/Video Production