Viceroy Fort Lauderdale

Inspired by the maritime lifestyle of Fort Lauderdale, we positioned Viceroy Fort Lauderdale as an urban oasis that is both exhilarating and grounding. Working within the newly established Viceroy brand guidelines, we were able to capture all that comes with living at Viceroy Fort Lauderdale – a relaxed yet abundant lifestyle. We produced a multi-day photo and video shoot to capture lifestyle within the vibrant neighborhood along with complementary textural and still life moments to add the layering effect representative of the new Viceroy global brand.